Meet Your 7 Essentials System® Coaches

De’Ann Richter, RN

7 Essentials System® Head Coach • Registered Nurse

De’Ann Richter has been a cornerstone of the Breast Cancer Conqueror coaching team for over a decade and was trained directly under Dr. V. She brings together deep clinical experience, integrative wisdom, and a heart for true patient empowerment. You may also recognize De’Ann as the host of our podcast and as a presence across our Instagram, Facebook, and YouTube pages. Everywhere you see her, one sentiment remains the same: she is especially passionate about helping women understand what they can safely and effectively do to optimize their body’s terrain during cancer healing, without fear, overwhelm, or guesswork.

Prior to Breast Cancer Conqueror, De’Ann was a head nurse on the Surgical Trauma Floor at a Level 1 Trauma Hospital. This background gives De’Ann a grounded, realistic understanding of what women navigate within the healthcare system, as well as expert guidance on how to elevate their body’s innate healing capacity before, during, and after treatment.

Additionally, De’Ann’s life has followed our integrative health philosophy her entire life. She worked in her grandma’s natural health stores throughout nursing school and has continued to take courses in safe supplementation, adjunctive therapies, and their safe use with traditional medicines, microbiome balance, acupuncture with traditional therapies, complementary therapies for menopause, and so forth. She is a living, breathing example of how to effectively merge both schools of medicine for optimal health and healing. 

De’Ann’s ability to teach complex topics in a clear, compassionate, empowering way has helped thousands of women feel confident navigating their breast cancer healing journey. We are honored to have her as the head coach and support your journey to vibrant health!

Laura Encinas, RN

7 Essentials System® Coach • Registered Nurse • Certified Radical Remission Health Coach

Laura Encinas, RN, brings a rare and powerful blend of clinical emergency room experience, integrative and naturopathic oncology expertise, and heartfelt compassion for every woman she partners with. Her mission is to bridge the precision of conventional medicine with the depth and humanity of whole-person healing for true, lasting health. 

Her path into holistic cancer care began in 2015, when she discovered the profound impact of naturopathic and integrative approaches alongside conventional medicine. What started as professional curiosity quickly became a calling—to support healing that honors the whole person: body, mind, and soul. This shift led her to join Brio-Medical in Arizona, one of the nation’s leading integrative oncology centers, where she worked within a model of care that unites conventional oncology with naturopathic medicine, lifestyle therapies, and individualized patient support. There, she deepened her understanding of how personalized, integrative strategies can strengthen the body’s resilience while supporting patients through every phase of treatment.

Additionally, as a Certified Radical Remission Health Coach, Laura thoughtfully weaves the principles into her coaching, helping women cultivate hope, emotional healing, sustainable lifestyle shifts, and confident, empowered decision-making.

Whether you are newly diagnosed, weighing treatment options, or focused on long-term, vibrant health, Laura meets you exactly where you are. With clarity, compassion, and steady guidance, she helps you move forward feeling informed, grounded, and supported.

Michelle Brown

7 Essentials System® Coach • Integrative Cancer & Mindset Practitioner • Certified Nutritionist • Breast Cancer Thriver

Michelle Brown brings a deeply integrative, whole-person approach to cancer support, blending psychology, mindset work, nutrition, and lived experience into compassionate, empowering, and heart-centered coaching. With a degree in Psychology, certification as a Neuro-Linguistic Programming (NLP) practitioner, personal experience as a breast cancer thriver, and a background as a Certified Nutritionist, Michelle’s work sits at the intersection of mind, body, and spirit—helping individuals feel supported, informed, and actively engaged in their healing journey.

Before specializing in integrative breast cancer coaching, Michelle spent years working hands-on at integrative health centers, assisting naturopathic doctors, writing articles, and contributing to wellness seminars. As a nutritionist, she supported clients with digestive health, hormonal balance, weight management, chronic conditions, and overall wellness—an experience that now informs her personalized, terrain-focused cancer support.

Michelle’s own personal experience with breast cancer profoundly shaped her mindset and behavior-focused approach and immensely deepened her passion for supporting women on a path she has also walked. She approaches coaching as both a science and a heart-centered practice, offering steady guidance, compassionate presence, and the reminder that healing is not just about surviving, but about truly living.

Disclaimer: Although our coaches may be licensed as nutritionists, registered nurses, or in other professions, please note that, in their role as your 7 Essentials System® coach, they are not operating under those licenses.

For questions, thoughts, and concerns, please always feel free to email the team: support@breastcancerconqueror.com

What Makes our Coaches Different

All Breast Cancer Conqueror coaches complete:

25+ hours of supervised case studies under De’Ann

100+ hours of 7 Essentials System® education, including lab review, treatment support, and personalized assessments

Ongoing cross-training with the Breast Cancer Conqueror team

Your coach is not just an educator; they are your strategic partner. You’ll meet regularly, review labs and progress, discuss questions that come up between doctor visits, and receive guidance that evolves as your healing journey unfolds. In short, they have both the expert training and the empathy you are seeking for personalized healing.